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Rufeda
Ali
Customer Success Manager | Marketing
Amazon
Rufeda Ali went from shaping GTM strategies at Fortune 500 companies to managing high-impact brands as a Customer Success Manager at Amazon to get even closer to customers. With a unique blend of product marketing depth, data-driven storytelling, and hands-on product thinking, she creates experiences customers love. She’s also a TEDx speaker and digital creator passionate about elevating immigrant voices in tech.
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21 January 2026 13:45 - 14:30
Table talks: Expert-led PMM roundtables
In this session six unique discussions are happening at once. Find the table that speaks to your biggest challenge or opportunity and join the conversation. Every table will be hosted by an industry expert, so come ready to share your perspective, learn from peers, and walk away with fresh ideas you can put into practice. Session topics include: 1. Mastering technical depth and translating it into market-ready messaging with Knut Melvaer, Sanity 2. Kickstarting your voice of customer program with Lanley Barth, Intuit 3. Working through frustrations in cross-functional GTM collaboration 4. Building resilience and confidence as a PMM with Ori Broit, Splunk 5. What PMMs can learn from Customer Success to build products people actually use with Rufeda Ali, Amazon 6. Streamlining PMM processes for smoother execution