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Scott
Shapiro
Go-to-Market Lead
Google
Scott Shapiro is an experienced product marketer who has worked for big tech companies like Microsoft, and Grammarly, and late-stage start-ups like Qualtrics. As a PMM leader, he believes in investing in team members to improve the customer experience and drive impact. Outside of work, he enjoys all things related to comedy, listening to punk and classic rock vinyl records, and spending time with his wife in Seattle. Scott is a proud University of Michigan alum (and sports fan) and after earning his MBA from the University of Washington’s part-time program is figuring out how to spend his newfound free time.
12 June 2024 11:00 - 11:45
Panel: Getting to the heart of customer needs through innovative research techniques
Learn how to decipher the underlying motivations driving consumer decisions and leverage this knowledge to inform the product roadmap. Join this session to explore the heart of customer needs and unlock the key to sustainable business success.