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September 09 & 10, 2026
Hyatt Regency San Francisco Airport
1333 Old Bayshore Highway
Burlingame

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Customize your

summit experience

Your ticket to Product Marketing Summit San Francisco unlocks more than just access to our sister communities’ events. It gives you a fully customisable summit experience across three distinct tracks: Main stage, PMM therapy, and workshops.

Main stage

Big ideas, bold strategies, and the conversations shaping the PMM function. Hear from senior leaders and leave with new ideas you can apply immediately.

PMM therapy

An open, discussion-led space designed for honest conversations with your peers. Swap experiences and unpack the realities behind the role.

Workshops

Hands-on, interactive sessions built for doing, not just listening. Collaborate with peers and leave with ideas, frameworks, and outputs you can actually use.

The full

2026 agenda

Main stage
PMM therapy
Interactive workshops
Exhibition & networking
September 9
September 10
September 9
September 9
08:00
Exhibition & networking
Networking breakfast & registration
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09:00
Main stage
Opening remarks
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09:15
Main stage
Engineering the PMM advantage: Inside the machine powering high-impact PMM teams
Hafiz Khalid, Director of Product Marketing, XP Power
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09:45
Main stage
The truth behind the pipeline: What win-loss reveals about your GTM strategy
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10:15
Main stage
All talk, no teeth: Crafting a story that differentiates, travels, and lands
Jasmine Wu, Global Head of Marketing & GTM, Proofpoint
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10:45
Exhibition & networking
Coffee break
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11:15
Main stage
Panel | Name it to claim it: How category shapers rewrite the rules of competition
Tiffany Huang, Senior PMM, Ads, Amazon
Rini Ghose, VP, Global Product Marketing, Visa
Meiling Tan, VP, Brand & Go-to-Market, Care.com
Sylvia Xie, Head of Product Marketing, Marketplace, Walmart
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11:15
PMM therapy
PMM therapy | Lost in translation: When leadership doesn't speak PMM
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11:15
Interactive workshops
Workshop | The B2B2C reality: Mapping voice of customer signals to unlock adoption
Dhvani Shet, PMM Lead, PayPal
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12:00
Main stage
Weak input, identical output: why AI can’t fix broken messaging
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12:00
PMM therapy
PMM therapy | The startup PMM survival guide
Rebecca Kaykas-Wolff, VP, Product Marketing, HUMAN Security, Inc.
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12:00
Interactive workshops
Workshop | PMM fire drill: Build, test, and launch in 60 minutes
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12:30
Main stage
Hardwired to buy: The psychology secrets that trigger decisions before logic kicks in
Alex Chahin, Director & Global Head of Rider Product Marketing, Uber
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13:00
Exhibition & networking
Lunch
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14:00
Main stage
Panel | Ctrl+alt+delete: How AI is rebooting the PMM team from the inside out
Caroline Newell, PMM Lead, Disney+, The Walt Disney Company
Varun Sharma, Sr Director, Global Market Activation & GTM, Netflix
Amrutha Suresh, VP, Enterprise AI & GTM Innovation, Asana
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14:00
PMM therapy
PMM therapy | The AI treadmill: How to keep up without chasing every shiny new update
Shobhit Bhutani, PMM Lead, Generative AI, Broadcom
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14:00
Interactive workshops
Workshop | Is it punchy? Fix your messaging live with a custom GPT and Emma Stratton
Emma Stratton, Messaging Expert & Founder, Punchy
Christopher Marin, Associate VP Digital Marketing, Inovalon
Lanie Schenkelberg, Vice President, Product Marketing, Inovalon
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14:45
Main stage
Built to be ignored: Why your enablement content never makes it to the sales call
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15:15
Exhibition & networking
Coffee break
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15:45
Main stage
Swipe left on bad hires: Fixing the PMM hiring game
Jonathan Pipek, Go-to-Market Expert & Founder, Blue Manta
Yi Lin Pei, Founder, Courageous Careers
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15:45
PMM therapy
PMM therapy | The invisible superpower: How PMMs influence decisions behind the scenes
Allison Rona, Director, Product Marketing, PetDesk
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15:45
Interactive workshops
Workshop | From briefings to influence: The PMM's hands-on guide to analyst relations
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16:15
Main stage
Fear, burnout, and the future of PMM: How to stay confident when the role keeps changing
Emma Stratton, Messaging Expert & Founder, Punchy
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16:45
Main stage
Chairperson closing remarks
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17:00
Exhibition & networking
Happy hour sponsored by Product Marketing Alliance
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September 10
08:00
Exhibition & networking
Networking breakfast
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09:00
Main stage
Chairperson opening remarks
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09:00
Interactive workshops
Workshop | The PMM AI hackathon: Vibe code your way to smarter, faster product marketing
Lauren Hockenson, Lead PMM, Shopify
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09:15
Main stage
The living narrative: How AI turns customer signals into evolving positioning
Alex Gay, VP, Product and Corporate Marketing, Superhuman (formerly Grammarly)
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09:15
PMM therapy
PMM therapy | Overlooked and underused: The junior PMM's guide to a career break through
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09:45
Main stage
Panel | Launch less, win more: The PMM playbook for ruthless prioritisation
Claudia Johnston, Senior PMM, Creators, LinkedIn
Manoj Gunti, Head of Product Marketing, Data & AI, Google
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09:45
PMM therapy
PMM therapy | The narrative lab: Turning technical jargon into compelling stories
Alexandra Mehat, Director, Product Marketing, Fortinet
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10:30
Exhibition & networking
Coffee break
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11:00
Main stage
Features don't justify budgets: How to build the ROI case your buyers need to say yes
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11:00
PMM therapy
PMM therapy | Built it, trained it, launched it… Sales still didn’t use it
Divya Laul Gupta, PMM, Intuit
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11:00
Interactive workshops
Workshop | The future of CI: Building an AI-powered competitive intelligence system in real time
Ramya Gogineni, PMM Lead, Meta
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11:30
Main stage
One size fits none: How to build custom GTM plans without breaking at scale
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12:00
Exhibition & networking
Lunch
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13:00
Main stage
A wake-up call: B2C rewrote the PMM rulebook - did anyone tell B2B?
Tyler Delgado, Lead PMM, B2C & Fiber Growth, AT&T
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13:00
PMM therapy
PMM therapy | The expansion trap: What PMMs get wrong about new markets, and how to get it right
Jonathan Pipek, Go-to-Market Expert & Founder, Blue Manta
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13:00
Interactive workshops
Workshop | Making VOC matter: Turning raw feedback into clear decisions
Lother Schubert, Senior Director, Customer Marketing, Hitachi Vantara
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13:30
Main stage
Own it or lose it: Why PMM must stop influencing revenue and start owning it
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14:00
Main stage
Chairperson closing remarks
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