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Event starts in:
125

days :

18

hours :

38

minutes

23

until the summit begins

March 12 & 13, 2026
Convene 360 Madison Avenue
360 Madison Avenue
New York

Day one
agenda

March 12 - Explore your path.

Sponsor

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Day one workshops & roundtables

Testimonials
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Main stage

Thought leaders will be sharing insights via in-depth case studies and strategic frameworks - prepare to absorb their wisdom.

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Register for PMM Labs

PMM Labs

The ultimate PMM accelerator. Expert-led interactive sessions on key PMM competencies which blend inspirational keynotes and interactive roundtables.

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Register for skill development track

Skill development track

Learn from your peers and get the answers to your biggest challenges in roundtables and standalone workshops.

What's on
Workshops
Day one
DAY TWO
interactive
one
roundtables
two
PMM Now: Today's tactics
PMM Next: Tomorrow's targets
Workshop room - Johnson Suite
Roundtable lounge - Doyle Suite
Networking & exhibition area
Main stage
March 12 - Explore your path
March 13 - One community. Endless possibilities.
March 12 - Explore your path
March 12 - Explore your path
08:00
Networking & exhibition area
Registration and networking breakfast
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Day one
09:00
PMM Now: Today's tactics
Chairperson opening remarks
Ali Hanyaloglu, Former Vice President of Product Marketing, Amplience
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09:00
PMM Next: Tomorrow's targets
Chairperson opening remarks
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Day one
09:00
Workshop room - Johnson Suite
PMM Leaders Briefing
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interactive
one
09:00
Roundtable lounge - Doyle Suite
An intro to the roundtable lounge: Continuous conversations, real connections
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one
interactive
roundtables
09:15
PMM Now: Today's tactics
Message market fit: Crafting narratives that actually drive conversions
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Day one
09:15
PMM Next: Tomorrow's targets
The GTM playbook: Frameworks for consistent impact
Karen Levine, Associate Director, RSV Product Management & Marketing, Sanofi
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Day one
09:45
PMM Now: Today's tactics
Making product marketing visible: How to quantify and communicate your impact
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Day one
09:45
PMM Next: Tomorrow's targets
The currency of influence: How to build relationships that drive growth
Priya Doty, VP, Product Marketing, IBM
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Day one
10:15
Networking & exhibition area
Coffee break
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Day one
11:00
PMM Now: Today's tactics
Panel - AI in daily PMM workflows: What works, what doesn't
Sarah Perkins, Head of Digital Products (Applications, Product Marketing & Communications), The National Grid
Miryam Meir, Director, Product Marketing, Salesforce
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Day one
11:00
PMM Next: Tomorrow's targets
Panel - AI at the strategy table: What executives need from PMMs in the AI era
Danielle Landress Sorochkin, Head of GTM - Gemini, Google
Emma Balogh, Director, Product & Initiative Marketing (Legal Solutions), Epiq
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Day one
11:00
Workshop room - Johnson Suite
Interactive workshop - Build your GTM in 45 minutes
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Workshops
interactive
one
11:00
Roundtable lounge - Doyle Suite
Join the discussion - Translating skills across industries: PMMs with nonlinear career paths
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interactive
one
roundtables
11:45
PMM Now: Today's tactics
Work psychology 101: Avoiding burnout while delivering impact
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Day one
11:45
PMM Next: Tomorrow's targets
Pricing in the age of AI and uncertainty
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Day one
12:00
Workshop room - Johnson Suite
Interactive workshop - Build a competitive battlecard in real time
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Workshops
interactive
one
12:00
Roundtable lounge - Doyle Suite
Join the discussion - The solo PMM: Building impact without the backup
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interactive
one
roundtables
12:15
PMM Now: Today's tactics
From insights to impact: Building (and evolving) your ICP through customer feedback
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Day one
12:15
PMM Next: Tomorrow's targets
Scaling PMM: From solo contributor to global team
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Day one
12:45
Networking & exhibition area
Lunch break
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Day one
13:45
PMM Now: Today's tactics
Panel - The anatomy of a launch: From chaos to clarity
Rabiah Damji, Consumer Product Marketing Lead (Threads), Instagram
Saniya Waghray Tyagi, Director, Product Marketing Strategy (Peacock), NBCUniversal
Andrea Torres, Senior Director, Global Product Marketing - Enterprise & Universe, Ticketmaster
Benjamin Cowen, Associate Director, Ad Product Marketing, The New York Times
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Day one
13:45
PMM Next: Tomorrow's targets
Panel - From metrics to meaning: Telling the ROI story executives care about
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Day one
13:45
Workshop room - Johnson Suite
Interactive workshop - Positioning YOU: The PMM job search playbook for today’s market
Yi Lin Pei, Founder, Courageous Careers
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Workshops
one
interactive
14:15
Roundtable lounge - Doyle Suite
Join the discussion — Launch lessons: What i’d do differently next time
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interactive
one
roundtables
14:45
PMM Now: Today's tactics
AI by the numbers: How product marketers are adopting, experimenting, and winning
Patrick Wall, Competitive Enablement Leader, Palo Alto Networks
Ben Schulz, Director of Competitive Strategy, Palo Alto Networks
Michele Nieberding, Director of Product Marketing, Treasure Data
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Day one
14:45
PMM Next: Tomorrow's targets
Evangelists within: PMMs as internal educators
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Day one
14:45
Workshop room - Johnson Suite
Interactive workshop - The messaging teardown: Deconstruct, diagnose, redesign
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Workshops
interactive
one
15:15
Networking & exhibition area
Coffee break
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Day one
16:00
PMM Now: Today's tactics
Enablement that works: Building sales confidence, not just content
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Day one
16:00
PMM Next: Tomorrow's targets
Beyond the brand: Building your external voice as a PMM leader
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Day one
16:00
Workshop room - Johnson Suite
Interactive workshop - Technical product marketing
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Workshops
interactive
one
16:00
Roundtable lounge - Doyle Suite
Join the discussion — The first 90 days: Setting up for success in a new PMM role
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interactive
one
roundtables
16:30
PMM Now: Today's tactics
Execution under pressure: How great PMMs deliver when everything changes
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Day one
16:30
PMM Next: Tomorrow's targets
Competitive clarity: Building a market intelligence function that drives decisions
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Day one
17:15
PMM Now: Today's tactics
Chairperson closing remarks
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Day one
17:15
PMM Next: Tomorrow's targets
Chairperson closing remarks
See the details
Day one
17:15
Networking & exhibition area
Happy hour: Sponsored by Product Marketing Alliance
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Day one
March 13 - One community. Endless possibilities.
08:00
Networking & exhibition area
Networking breakfast
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DAY TWO
09:00
Main stage
Chairpersons opening remarks: One community, one conversation
Ali Hanyaloglu, Former Vice President of Product Marketing, Amplience
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DAY TWO
09:00
Roundtable lounge - Doyle Suite
Join the discussion — Inside Ad product marketing: Balancing revenue, relevance, and responsibility
See the details
roundtables
two
interactive
09:30
Main stage
PMM OS: Back to the (Go-To-Market) future
Samantha Rideout, Director of Product Marketing, Cohere Health
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DAY TWO
10:00
Main stage
Panel - The cross-functional jungle: Sales, product, and marketing leaders in conversation
Jameelah Calhoun, Vice President of Product Marketing, Eventbrite
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DAY TWO
10:00
Workshop room - Johnson Suite
Interactive workshop - Embedding PMM as a conduit for growth and upskilling
Sarah Perkins, Head of Digital Products (Applications, Product Marketing & Communications), The National Grid
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Workshops
interactive
two
10:00
Roundtable lounge - Doyle Suite
Join the discussion — Navigating stakeholders: Managing up, down, and sideways
See the details
roundtables
two
interactive
10:45
Networking & exhibition area
Coffee break
See the details
DAY TWO
11:00
Roundtable lounge - Doyle Suite
Join the discussion — The creative side of PMM: Storytelling, branding, and emotional resonance
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two
roundtables
interactive
11:15
Main stage
The inbound revolution: How research-driven PMMs and solutions marketing are powering GTM impact at the New York Times
Valerio Poce, Executive Director of Ad Product Marketing, The New York Times
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DAY TWO
11:15
Workshop room - Johnson Suite
Interactive workshop - Marketing yourself: building your personal PMM brand
Sheena Hakimian, Senior Director, Digital Consumer Marketing, Condé Nast
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two
interactive
Workshops
11:45
Main stage
The world is your audience: Scaling product marketing the Ticketmaster way
Andrea Torres, Senior Director, Global Product Marketing - Enterprise & Universe, Ticketmaster
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DAY TWO
12:00
Roundtable lounge - Doyle Suite
Join the conversation — PMM x product: Partnering without power struggles
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two
roundtables
interactive
12:15
Main stage
Fireside chat - Redefining engagement: Creators, communities, and the future of product marketing
Josephine Ruiz-Healy, Head of Product Marketing (Spotify for Artists), Spotify
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DAY TWO
12:45
Networking & exhibition area
Lunch Break
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DAY TWO
13:45
Main stage
PMM goes for gold: How Peacock’s Olympic story is molding storytelling and brand experience
Tyler McKee, Vice President, Product Marketing (Peacock), NBCUniversal
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DAY TWO
13:45
Workshop room - Johnson Suite
Interactive workshop - Promptcraft: The art (and science) of working smarter with AI
Michele Nieberding, Director of Product Marketing, Treasure Data
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Workshops
interactive
two
14:15
Main stage
Closing panel - The next era of PMM: What will power the role in 2030?
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DAY TWO
15:00
Main stage
Closing remarks & end of summit
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DAY TWO

Get your ticket

for the summit

We’re bringing together the brightest minds in product marketing for two days of learning, connection, and collaboration - designed to help you balance tactical execution with strategic foresight.

71% of PMMs say they're expected to do more with less, while 69% report their role is becoming more strategic - yet over half still spend most of their time on execution, constantly juggling strategy and delivery*.

Join us in New York to:

- Drive impact today with actionable playbooks and quick-win strategies.

- Prepare for tomorrow by exploring emerging technologies and your role as a strategic leader.

- Build influence and prove the nvalue of PMM across your organization.

- Connect and grow through mentorship and networking within the world's largest PMM community.

*PMA 'State of Product Marketing' Report, 2025

New York
March 12 - 13, 2026

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