OKRs have become the gold standard for setting goals across organizations, but for product marketers, the question remains: where do we fit in? Should our OKRs focus on marketing metrics, product success, or both? And how do we align with sales, product, and leadership without getting pulled in conflicting directions? In this session, we’ll address the long-standing debate over which OKRs product marketers should own, and how to avoid the common pitfalls of overloading, misalignment, and unclear priorities. With insights from industry leaders and crowd-sourced input from your peers, you’ll leave with a clear framework for defining OKRs that drive impact while staying true to the unique role of product marketing. Whether you’re building OKRs for the first time or refining an existing approach, this session will help you craft measurable goals that align with your team’s purpose and the company’s objectives. This session tackles one of the trickiest questions for product marketers. Where do you draw the line on OKR ownership? By blending expert insights and real-world examples with input from peers, this session will help you walk away with clarity and confidence in defining OKRs that reflect your value, drive alignment, and deliver results.