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Michele
Nieberding
Director of Product Marketing
Treasure Data
Michele is an experienced and passionate marketing professional. She runs a private marketing consulting side hustle where she advises on branding, go-to-market strategies, lead generation, and omnichannel optimization. When not at the office or helping clients, Michele volunteers at the local animal shelter. She also mentors several up-and-coming female leaders from industries including hospitality and personal wellness. Michele is passionately curious about marketing, and she geeks out over all things data and strategy. She loves to travel, bake, explore the outdoors with her rescue dogs Remy and Maverick, and spend time with her husband, family, and friends.
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12 March 2026 14:15 - 14:45
AI by the numbers: How product marketers are adopting, experimenting, and winning
AI isn’t just changing what product marketers do, it’s reshaping how we work. But beyond the hype, how are PMMs really using AI right now? In this data-driven session, Michele Nieberding unveils the results of an exclusive PMA survey exploring how product marketers are integrating AI into their workflows, budgets, and strategies. From research and messaging to launch operations and leadership, get a firsthand look at the trends shaping the future of the function — and where you stand in the curve. Key Takeaways: - Benchmark your own AI adoption against industry peers. - Discover which tools and use cases are driving the greatest ROI for PMMs today. - Understand the biggest barriers to scaling AI — and how to overcome them. - Learn what’s next: where AI is heading in product marketing through 2026 and beyond.