AI isn’t just changing what product marketers do, it’s reshaping how we work. But beyond the hype, how are PMMs really using AI right now? In this data-driven session, Michele Nieberding unveils the results of an exclusive PMA survey exploring how product marketers are integrating AI into their workflows, budgets, and strategies. From research and messaging to launch operations and leadership, get a firsthand look at the trends shaping the future of the function — and where you stand in the curve. Key Takeaways: - Benchmark your own AI adoption against industry peers. - Discover which tools and use cases are driving the greatest ROI for PMMs today. - Understand the biggest barriers to scaling AI — and how to overcome them. - Learn what’s next: where AI is heading in product marketing through 2026 and beyond.

How are product marketers really using AI? In this interactive workshop, we’ll dig into the results of a live PMM community survey revealing the tools, prompts, and workflows shaping the future of the role. From copy generation to customer research and campaign planning, we’ll explore what’s working, what’s not, and how to make AI your strategic copilot — not your shortcut. You’ll walk away with data-backed insights, hands-on prompt frameworks, and a clear understanding of where AI can elevate your daily impact. Key Takeaways: - A first look at new data on how PMMs across industries are using AI in their workflows. - Which tools are delivering the most real-world value — and where expectations fall short. - Live prompt-building exercises tailored to common PMM tasks (messaging, GTM, positioning). - Tips for integrating AI into your daily stack with strategy, creativity, and accountability. - Guardrails and best practices for balancing human insight with machine speed.