Saniya Waghray Tyagi (she/her) is Director of Product Marketing Strategy at NBCUniversal (Peacock), leading a team that drives go-to-market strategy, feature adoption, and fan engagement across direct-to-consumer experiences. Her work spans high-visibility launches—from the NBA on NBC and Peacock to Paris 2024—where her team’s contributions were recognized with a Sports Emmy Award for Outstanding Interactive Experience (2024). Previously, Saniya held roles across product, brand, and growth at Disney and Capital One, bringing a cross-industry lens that blends strategy, storytelling, and design thinking. She holds an MBA from The Wharton School (with an Integrated Product Design certificate) and a Nielsen Norman Group UX Certificate. Beyond work, Saniya coaches professionals via Career Contessa, serves in the creative community as a classically trained dancer, and has advised nonprofit arts organizations including BalletX.