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Saniya
Waghray Tyagi
Director, Product Marketing Strategy (Peacock)
NBCUniversal
Saniya Waghray Tyagi (she/her) is Director of Product Marketing Strategy at NBCUniversal (Peacock), leading a team that drives go-to-market strategy, feature adoption, and fan engagement across direct-to-consumer experiences. Her work spans high-visibility launches—from the NBA on NBC and Peacock to Paris 2024—where her team’s contributions were recognized with a Sports Emmy Award for Outstanding Interactive Experience (2024). Previously, Saniya held roles across product, brand, and growth at Disney and Capital One, bringing a cross-industry lens that blends strategy, storytelling, and design thinking. She holds an MBA from The Wharton School (with an Integrated Product Design certificate) and a Nielsen Norman Group UX Certificate. Beyond work, Saniya coaches professionals via Career Contessa, serves in the creative community as a classically trained dancer, and has advised nonprofit arts organizations including BalletX.
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12 March 2026 13:30 - 14:15
Panel - The anatomy of a launch: From chaos to clarity
Launching can feel like juggling fire. This session breaks down the building blocks of a successful go-to-market, with lessons from real launches that went right (and wrong). Key Takeaways: - The non-negotiables every launch plan needs. - How to align sales, product, and marketing before the chaos hits. - Common pitfalls and how to spot them early. - Checklists and templates that make future launches smoother.
13 March 2026 13:45 - 14:15
PMM goes for gold: Enabling product marketing at olympic scale
When millions tuned in to Peacock for the Paris 2024 Olympics, the challenge wasn’t just delivering world-class coverage - it was creating an experience that felt intuitive, cohesive, and worthy of the moment. In this keynote, Tyler McKee and Saniya Waghray Tyagi (NBCUniversal/Peacock) share how Peacock built a Product Marketing function in real time to meet that challenge. They’ll take you behind the scenes of how PMM became the connective tissue between product innovation and user experience, bringing clarity to complexity, aligning teams under pressure, and helping transform powerful features into a seamless way to watch. Attendees will leave with practical lessons on experience-led PMM, cross-functional leadership, and how Product Marketing can scale impact far beyond individual feature launches.