Developer marketing sits in an uncomfortable position: the work that builds the most trust with developers is often the hardest to tie to a number that means anything in a board meeting. Documentation quality, community health, onboarding experience - these aren't showing up in your CFO's dashboard. And when budget conversations come around, that invisibility is a problem. Key learnings: - Why the metrics most developer marketing teams report on actively undermine their case for investment - How to map developer marketing activity to the revenue, retention, and pipeline metrics leadership already care about - What a reporting framework that earns trust internally, not just with developers, actually looks like