Request to partner

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Morris
Novelo
Head of Developer Marketing
Qualcomm
Morris Novello is a dynamic technical marketing leader with deep expertise in driving new product introductions and developer-focused go-to-market strategies. With a proven track record in inbound and outbound product marketing, he excels at shaping product roadmaps, building strategic partnerships, and leading high-performing global teams. Known for blending technical insight with business acumen, Morris consistently delivers results that exceed growth and adoption goals across complex, competitive markets.
Button
10 September 2025 10:15 - 10:45
Effectively messaging to developers: Maintaining a technical focus
In the fast-paced world of developer marketing, delivering the right message to the right audience is critical, but messaging to developers requires a different approach than traditional marketing. Developers are a technically savvy audience who value clarity, precision, and usefulness over broad, fluffy marketing language. In this keynote, we'll explore the key strategies for crafting compelling messages that resonate with developers, focusing on how to maintain a technical focus while still driving engagement and adoption. We'll cover the language, content, and channels that are most effective for developer messaging, and discuss how to address their unique pain points and needs with authenticity. Key takeaways: - How to tailor your messaging to resonate with technically-minded developers - Best practices for communicating product value without oversimplifying or overloading - How to leverage developer-friendly content formats (e.g., docs, tutorials, API guides) - Effective channels and platforms for delivering technical messages to developers - How to build a long-term relationship through authentic, value-driven messaging