Every developer marketing team has been here: the roadmap is ambitious, the vision is real, but the product in its current state doesn't fully back up what you're saying about it. Say too much and you burn credibility you can't get back. Say too little and you lose the developers you need to build momentum. It's one of the most common and least talked-about tensions in the industry. In this session: - Where the line is between honest early-stage marketing and overpromising, and what happens when you cross it - How to build genuine developer trust in a product that's still catching up to its own ambition - What recovery looks like when the gap between marketing and reality becomes visible to your community