11 September 2025 13:30 - 14:00
Agentic AI in action: Understanding the value proposition for marketers with real-world use cases
In this keynote session, we’ll explore the rise of agentic AI—AI systems that operate with autonomy, intent, and adaptability. Through a mix of thought leadership and a hands-on example, you’ll learn what sets agentic AI apart, why it matters now, and how to position its value for stakeholders.
We’ll start with a strategic overview, then walk through a practical use case that puts theory into action.
Key takeaways:
- Understand the core principles and value of agentic AI
- Learn how to frame its benefits in a clear, strategic narrative
- See a real-world use case that shows agentic AI in action