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Avi
Bhatnagar
ServiceNow
Avi Bhatnagar is a forward-thinking B2B marketing strategist and recognized GenAI thought leader who translates complex artificial intelligence concepts into actionable business strategies. Regularly shares expertise on how GenAI is revolutionizing customer engagement, personalization, and revenue operations across the B2B landscape. Avi's unique journey from engineering roots to marketing enables him to bridge technical capabilities with business outcomes by converging data & systems in a scalable, repeatable motion.
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11 September 2025 13:30 - 14:00
Agentic AI in action: Understanding the value proposition for marketers with real-world use cases
In this keynote session, we’ll explore the rise of agentic AI—AI systems that operate with autonomy, intent, and adaptability. Through a mix of thought leadership and a hands-on example, you’ll learn what sets agentic AI apart, why it matters now, and how to position its value for stakeholders. We’ll start with a strategic overview, then walk through a practical use case that puts theory into action. Key takeaways: - Understand the core principles and value of agentic AI - Learn how to frame its benefits in a clear, strategic narrative - See a real-world use case that shows agentic AI in action