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Adam
Frank
Vice President of Marketing
Rootly
Adam Frank is Vice President of Marketing at Rootly, the AI-native on-call and incident management platform helping engineering teams resolve incidents faster and streamline operations. Adam has spent his career at the sharp end of developer and technical product marketing, holding VP and SVP-level roles across product management and marketing at some of the most ambitious companies in the developer tooling space. At Foxglove he led growth and go-to-market as VP Marketing and Head of Growth, and at Armory — acquired by Harness in 2023 — he held dual responsibility across product management and marketing at senior vice president level. That combination of product depth and commercial marketing experience gives Adam a perspective on developer audiences that's hard to manufacture: he understands how these products are built, not just how they're sold.
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09 September 2026 11:15 - 11:45
Start optimising for the metrics your leadership really care about
Developer marketing sits in an uncomfortable position: the work that builds the most trust with developers is often the hardest to tie to a number that means anything in a board meeting. Documentation quality, community health, onboarding experience - these aren't showing up in your CFO's dashboard. And when budget conversations come around, that invisibility is a problem. Key learnings: - Why the metrics most developer marketing teams report on actively undermine their case for investment - How to map developer marketing activity to the revenue, retention, and pipeline metrics leadership already care about - What a reporting framework that earns trust internally, not just with developers, actually looks like