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Rayra
Costa
Product Marketing Manager
Pipefy
EN: Rayra Costa has 15 years of experience in marketing, with the last 5 years focusing on product marketing for B2B companies. She has worked as a Product Marketing leader at Arco Educação and Blip and currently works as a Product Marketing Manager at Pipefy, leading AI product launch initiatives for different segments and personas. Rayra is also a career mentor and co-founder of the Elas que Lançam community. PT: Rayra Costa possui 15 anos de atuação em marketing, sendo os últimos 5 anos focando em marketing de produtos para empresas B2B. Já atuou como liderança de Marketing de Produtos na Arco Educação e na Blip e, atualmente, atua como Product Marketing Manager na Pipefy, liderando iniciativas de lançamento de produtos de IA para diferentes segmentos e personas. Rayra também é mentora de carreira e cofundadora da comunidade Elas que Lançam.
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13 August 2026 13:30 - 14:15
Panel - Beyond the prompt: The irreplaceable skills of the 2030 PMM.
As AI transforms how product marketing is executed, an essential question arises: what cannot be automated? In this panel, we will explore the skills that will define the next generation of PMMs, going beyond tools, prompts, and automation. From strategic thinking to cross-functional influence, understand what it will take to remain relevant and lead in an increasingly AI-driven landscape. You can expect discussions on: - The human skills that AI cannot replace, and why they will be even more valuable - How the role of the PMM is evolving with automation - Where to invest your time to remain competitive in the long term - How to balance efficiency with strategic thinking and creativity A session for those who want to go beyond the present and prepare for the future of the PMM.