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Isabela
Cristina
Global Product Marketing
Nuvemshop
EN: Isabela Cristina is a Global Product Marketing Lead at Nuvemshop, with experience across B2B and B2C. She focuses on growth, adoption, and retention, working at the intersection of product, brand, and user experience. Isabela has led go-to-market strategies, product launches, and large-scale initiatives that connect strategy with execution and drive business impact. PT: Isabela Cristina é Global Product Marketing Lead na Nuvemshop, com experiência em B2B e B2C. Atua com foco em crescimento, adoção e retenção, no cruzamento entre produto, marca e experiência do usuário. Já liderou estratégias de go-to-market, lançamentos e iniciativas de grande escala, conectando estratégia e execução com impacto no negócio.
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13 August 2026 10:45 - 11:30
Panel - From Brazil to the world: The behind-the-scenes challenges and rewards of working in global big tech companies.
What does it really take to build a career in product marketing at global technology companies? In this panel, we go beyond the surface to explore the reality of working at Big Tech companies – from dealing with cultural differences to influencing global go-to-market strategies. Hear firsthand from professionals who have made this move as they share the challenges, decisions, and lessons learned along the way. You will learn about: - What changes when moving from a local context to a global role - How to navigate cultural, organizational, and market differences - What it takes to stand out and make an impact in international teams - The rewards — and challenges — of building a global career in PMM Leave with practical perspectives to position yourself for global opportunities and accelerate your career beyond borders.