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Tiago
Ebisui
Director of Product Marketing
Hotmart
Tiago Ebisui is Director of Product Marketing at Hotmart, a Brazilian unicorn and global leader in the Creator Economy, empowering digital creators to build, sell, and scale online businesses. At Hotmart, he leads the product marketing team of 20+ people. With over 15 years of experience in tech and CPG companies, Tiago specializes in connecting product, marketing, insights, and data to drive growth and customer engagement.
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06 August 2025 12:00 - 12:45
Interactive roundtable discussions: Overcoming your biggest challenge as a product marketer
In this session 5 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Topics include: - How to launch complex products with little budget, little time and little market knowledge (Mariana Braoio) - Creating a Product Marketing function from scratch - Fostering collaboration, teamwork, and trust in remote/hybrid Product Marketing teams (Aline do Amaral) - Differentiation: How do you stand out when every category is crowded and feature parity has never been easier to achieve - Navigating new leadership. Tips for proving and enhancing the value of product marketing in an evolving team - How to work closely with sales as a PMM