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Rafaele
Medeiros
Product Marketing Specialist
Pipefy
EN - Rafaele is a specialist in product marketing for companies in the financial market and fintechs, a segment in which she has been working for 8 years for both B2C and B2B audiences. She contributes to this ecosystem with strategic positioning and development of financial products. She is also a co-founder of the Fala aí, PMM community, and an advisor at PM3 and works as a Product Marketing Specialist at Pipefy. PT - Especialista em marketing de produtos para empresas do mercado financeiro e fintechs, segmento no qual atua há 8 anos, para o público B2C e B2B. Contribui com esse ecossistema com posicionamento estratégico e desenvolvimento de produtos financeiros. É co-fundadora da comunidade Fala aí, PMM, orientadora da PM3 e atua como Product Marketing Specialist na Pipefy.
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06 August 2025 13:45 - 14:30
Panel: The state of product marketing in Brazil & LatAm - Unpublished research & insights
What does the current landscape of product marketing look like across Brazil and Latin America? In this session, we’ll unpack unpublished research on PMM salary trends and use it as a launchpad to discuss the broader state of the profession — from team structures and key metrics to cross-functional influence and career growth. Learn how local PMMs are using this data to prove ROI, gain stakeholder buy-in, and advocate for the expansion of product marketing as a strategic function across the region.