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Mariana
Braoio
Product Marketing Manager
Parfin
EN: Mariana Braoio is a product marketing specialist focused on blockchain, CBDCs and Web3. She works in the financial sector, connecting technological innovation to growth strategies. She has experience in brand positioning, market education and go-to-market for complex products. She has led awareness and adoption initiatives in startups and financial institutions, and has spoken at over 30 global events on innovation, digital finance and technology. PT: Mariana Braoio é especialista em marketing de produtos com foco em blockchain, CBDCs e Web3. Atua no setor financeiro, conectando inovação tecnológica a estratégias de crescimento. Possui experiência em posicionamento de marca, educação de mercado e go-to-market para produtos complexos. Já liderou iniciativas de awareness e adoção em startups e instituições financeiras, sendo palestrante em mais de 30 eventos globais sobre inovação, finanças digitais e tecnologia.
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06 August 2025 12:00 - 12:45
Interactive roundtable discussions: Overcoming your biggest challenge as a product marketer
In this session 5 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Topics include: - How to launch complex products with little budget, little time and little market knowledge (Mariana Braoio) - Creating a Product Marketing function from scratch - Fostering collaboration, teamwork, and trust in remote/hybrid Product Marketing teams - Differentiation: How do you stand out when every category is crowded and feature parity has never been easier to achieve - Navigating new leadership. Tips for proving and enhancing the value of product marketing in an evolving team - How to work closely with sales as a PMM