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Maria
Fernanda Pernisa Pinto
Product Marketing Leader
Loja Integrada
Maria Fernanda is a seasoned Product Marketing Leader at Loja Integrada. Her journey into product marketing began in 2020 at VTEX, when she transitioned from content marketing. Since then, she has embraced the challenges of the discipline, gaining experience at companies like Wellhub (formerly Gympass). Today, she leads the product marketing team at Loja Integrada, a company dedicated to democratizing income generation across Brazil. Líder de Marketing de Produto na Loja Integrada, Maria Fernanda iniciou na área de marketing de produto em 2020, na VTEX, quando fez uma transição de carreira da área de marketing de conteúdo. Desde então, se apaixonou pelos desafios da disciplina,passou por empresas como Wellhub(ex-Gympass), e hoje tem o papel de liderar a área em uma empresa com o propósito de democratizar a geração de renda no Brasil.
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06 August 2024 10:45 - 11:30
Panel: Repositioning products for impact: Crafting the right storytelling, messaging, and positioning
n today's competitive market, repositioning a product can be a game-changer for businesses striving to stay relevant and capture new audiences. This panel, moderated by Maria Fernanda Pernisa Pinto, Líder de Marketing de Produto at Loja Integrada, brings together a dynamic group of experts who have navigated the complex process of repositioning products across different industries. Together, panelists will discuss real-world case studies, share proven techniques, and highlight the role of innovation and customer insights in shaping a brand's story. This session will provide actionable takeaways on how to craft a compelling narrative, develop an impactful positioning strategy, and ensure alignment across cross-functional teams to drive a successful product repositioning. Whether you're an established brand or a startup, this panel will equip you with the tools to rethink your product’s place in the market and create lasting impact.