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Karina
Piva
Gerente de Projetos - Analytics
Cappra Institute
EN: With a career that includes 99, Uber and iFood, Karina Piva believes that data tells stories. A strategist at Instituto Cappra and founder of KPiva, a Data Information Design company, she teaches how to trust data and humanize it so that you and your audience can make the right decisions. A professor of the MBA in Leadership at Saint Paul and of Business Analytics at Link School of Business, she combines strategy, education and information design to transform data into real impact. PT: Com uma trajetória que inclui 99, Uber e iFood, Karina Piva acredita que dados contam histórias. Estrategista no Instituto Cappra e fundadora da KPiva, empresa de Data Information Design, ensina como ter confiança nos dados e humanizá-los para que você e sua audiência tomem as decisões certas. Professora do MBA de Liderança da Saint Paul e de Business Analytics na Link School of Business, alia estratégia, educação e design de informação para transformar dados em impacto real.
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06 August 2025 11:30 - 12:00
From data to storytelling: Turning insights into impactful narratives
Data is one of the most powerful tools in a product marketer's arsenal—but raw numbers alone don’t drive action. The real magic happens when data is transformed into compelling stories that resonate with customers, sales teams, and executives alike. In this session, we’ll explore how PMMs can harness qualitative insights, web metrics, campaign performance, and product usage data to craft narratives that drive engagement and business impact. You’ll learn frameworks for structuring data-driven stories, real-world examples of storytelling in action, and practical tips to ensure your messaging is not just informative but also persuasive. Whether you're pitching a new product, refining positioning, or building a go-to-market strategy, this session will equip you with the tools to make data work for you.