06 August 2024 11:30 - 12:00
From data to storytelling: Turning insights into impactful narratives
Data is one of the most powerful tools in a Product Marketer's arsenal—but raw numbers alone don’t drive action. The real magic happens when data is transformed into compelling stories that resonate with customers, sales teams, and executives alike. In this session, we’ll explore how PMMs can harness qualitative insights, web metrics, campaign performance, and product usage data to craft narratives that drive engagement and business impact.
You’ll learn frameworks for structuring data-driven stories, real-world examples of storytelling in action, and practical tips to ensure your messaging is not just informative but also persuasive. Whether you're pitching a new product, refining positioning, or building a go-to-market strategy, this session will equip you with the tools to make data work for you.