How do you define and build product marketing in a region where the role is still evolving? As the first PMM at Salesforce LATAM, Isabella navigated the challenges of establishing clarity around the role, proving value, and aligning local market needs with a global organization. This session will explore the journey of building product marketing from scratch, the impact of regional insights on global strategies, and how to bridge the gap between local execution and global vision. Expect actionable takeaways on evangelizing product marketing, influencing stakeholders, and driving meaningful impact in new markets.