SpeakersAgendaWhy attendPartners
Locations ▼

Download brochure

Register now

Download Brochure

Register now

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Cecília
Ribeiro
Senior Product Marketing Manager
Bosch
EN: Cecília Ribeiro is a Marketing specialist with 12 years of experience, working since 2019 in Product Marketing for startups and multinationals. She has led multicultural teams and GTM strategies for B2B and B2C solutions, including software and hardware. She is currently Senior Product Marketing Manager at Bosch, responsible for the diagnostic software portfolio for Latin America. She is known for her creative vision, focus on strategies and ability to connect product, market and customer with excellence. PT: Cecília Ribeiro é especialista em Marketing com 12 anos de experiência, atuando desde 2019 em Product Marketing entre startups e multinacionais. Já liderou times multiculturais e estratégias de GTM para soluções B2B e B2C, incluindo software e hardware. Atualmente, é Gerente Sênior de Marketing de Produtos na Bosch, responsável pelo portfólio de software de diagnóstico para a América Latina. É conhecida pela visão criativa, foco em estratégias e habilidade de conectar produto, mercado e cliente com excelência.
Button
06 August 2025 12:00 - 12:45
Interactive roundtable discussions: Overcoming your biggest challenge as a product marketer
In this session 5 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Topics include: - How to launch complex products with little budget, little time and little market knowledge (Mariana Braoio) - Creating a Product Marketing function from scratch - Fostering collaboration, teamwork, and trust in remote/hybrid Product Marketing teams - Differentiation: How do you stand out when every category is crowded and feature parity has never been easier to achieve - Navigating new leadership. Tips for proving and enhancing the value of product marketing in an evolving team - How to work closely with sales as a PMM