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Bianca
Maia
Senior Product Marketing Manager
Gedanken - GCertifica
EN: Bianca Maia is a Product Marketing specialist, a Master's student in Entrepreneurship and Innovation at USP, an engineer from UFSCar and HTW Aalen, with certifications from Winning by Design and Product Marketing Alliance. With experience in Marketing, Sales, and Product, she has worked at major companies such as RD Station, Raccoon.monks, and Grupo Locaweb, as well as global startups. In 2021, she founded Liaz, a voluntary career development community with over 3,000 female members. In 2025, she was named the #1 global female reference in Product Marketing by Favikon. PT: Bianca Maia é especialista em Marketing de Produto, Mestranda em Empreendedorismo e Inovação pela USP, engenheira pela UFSCar e pela HTW Aalen com certificações Winning by Design e Product Marketing Alliance. Com experiência em Marketing, Vendas e Produto tive passagem por grandes nomes - como RD Station, Raccoon.monks e Grupo Locaweb - além de startups globais. Em 2021, fundou a Liaz, uma comunidade voluntária para desenvolvimento de carreira com mais de 3.000 mulheres membras. Em 2025, foi eleita a referência #1 global feminina em Marketing de Produto pela Favikon.
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06 August 2025 16:15 - 16:45
Breaking down silos: Mastering cross-functional collaboration as a PMM
Product marketers sit at the intersection of product, sales, customer success, and marketing—but true impact comes from more than just being in the middle. It requires strategic collaboration, influence without authority, and the ability to align diverse teams around a shared vision. In this session, we’ll dive into the key principles of cross-functional collaboration, exploring real-world strategies to navigate competing priorities, build trust with stakeholders, and drive alignment across departments. Attendees will walk away with actionable frameworks to improve communication, foster stronger partnerships, and position PMM as the glue that holds go-to-market success together. Whether you're working with sales to refine messaging, partnering with product to shape roadmaps, or enabling customer success to drive retention, this keynote will equip you with the tools to collaborate more effectively and amplify your impact.