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Aline
Martins
Senior Product Marketing Manager
QuintoAndar
EN:Aline is passionate about product marketing as a driver of growth and transformation. With over 14 years of experience in the technology, gaming and consumer goods sectors, she leads the B2B and B2C Product Marketing area at QuintoAndar, aligning product, brand and sales strategy. Her career includes stints at companies such as Wildlife Studios and creative agencies, always focusing on product launches, market expansion and building strong brands. PT: Aline é apaixonada por marketing de produto como motor de crescimento e transformação. Com mais de 14 anos de experiência nos setores de tecnologia, games e bens de consumo, lidera a área de Product Marketing B2B e B2C no QuintoAndar, alinhando estratégia de produto, marca e vendas. Sua trajetória inclui passagens por empresas como Wildlife Studios e agências criativas, sempre com foco em lançamentos de produtos, expansão de mercado e construção de marcas fortes.
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06 August 2025 12:00 - 12:45
Interactive roundtable discussions: Overcoming your biggest challenge as a product marketer
In this session 5 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Topics include: - How to launch complex products with little budget, little time and little market knowledge (Mariana Braoio) - Creating a Product Marketing function from scratch - Fostering collaboration, teamwork, and trust in remote/hybrid Product Marketing teams - Differentiation: How do you stand out when every category is crowded and feature parity has never been easier to achieve - Navigating new leadership. Tips for proving and enhancing the value of product marketing in an evolving team - How to work closely with sales as a PMM