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Aline
do Amaral
Product Marketing Specialist
Itaú Unibanco
EN - Aline works as a Product Marketing Specialist at Itaú. She has over 9 years of experience in marketing, with a focus on digital products. She is the organizer of Fala aí, PMM, a community for those who want to experience Product Marketing in practice and a mentor for PMMs at the beginning of their careers. PT - Atua como Product Marketing Specialist no Itaú. Tem mais de 9 anos de experiência em marketing, com foco em produtos digitais. Organizadora da Fala aí, PMM, a comunidade para quem quer vivenciar o Marketing de Produto na prática e mentora de PMMs em início de carreira.
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06 August 2025 12:00 - 12:45
Interactive roundtable discussions: Overcoming your biggest challenge as a product marketer
In this session 5 unique discussions are happening concurrently, find the table discussing your biggest pain point or opportunity and join the conversation. Every table will be hosted by an industry expert so come prepared to discuss, learn, network, and share. Topics include: - Creating a Product Marketing function from scratch - Fostering collaboration, teamwork, and trust in remote/hybrid Product Marketing teams - Differentiation: How do you stand out when every category is crowded and feature parity has never been easier to achieve - Navigating new leadership. Tips for proving and enhancing the value of product marketing in an evolving team - How to work closely with sales as a PMM