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Bianca Vasselai
Global Product Marketing Lead - Core Platform
Nuvemshop
Global Product Marketing Manager at Nuvemshop and founder of the Lança Produto podcast. With over 16 years of experience in digital marketing, including 11 years in product marketing at B2B and DTC technology companies, from international startups to large enterprises, Aline brings extensive knowledge in positioning, messaging, pricing and packaging. Gerente global de Product Marketing na Nuvemshop e fundadora do podcast Lança Produto. Com mais de 16 anos de experiência em marketing digital, incluindo 11 anos em marketing de produtos em empresas de tecnologia B2B e DTC, desde startups internacionais até grandes empresas, trago amplo conhecimento em posicionamento, mensagem, precificação e empacotamento.
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06 August 2024 10:45 - 11:30
Panel: Repositioning products for impact: Crafting the right storytelling, messaging, and positioning
n today's competitive market, repositioning a product can be a game-changer for businesses striving to stay relevant and capture new audiences. This panel, moderated by Maria Fernanda Pernisa Pinto, Líder de Marketing de Produto at Loja Integrada, brings together a dynamic group of experts who have navigated the complex process of repositioning products across different industries. Together, panelists will discuss real-world case studies, share proven techniques, and highlight the role of innovation and customer insights in shaping a brand's story. This session will provide actionable takeaways on how to craft a compelling narrative, develop an impactful positioning strategy, and ensure alignment across cross-functional teams to drive a successful product repositioning. Whether you're an established brand or a startup, this panel will equip you with the tools to rethink your product’s place in the market and create lasting impact.