Your personal positioning is one of the most valuable things you can build as product marketer, and often one of the most neglected. Most PMMs don't spend enough time thinking about what they want to be known for or actively shaping how they're perceived, both inside their company and in the broader market. In this interactive workshop, Tamara will lead you through the same framework she's used with hundreds of PMMs to define their edge and own their unique value. We'll work through four stages: 1. Reflect: Identify the patterns in your work that point to what you do best 2. Define: Turn those patterns into a point of view about your career 3. Position: Build your personal positioning statement 4. Align: Use your positioning as a filter for decisions about companies, roles, and projects --- Please note that seats are limited, and pre-registration is mandatory. Workshop passes are only available to summit pass holders. Registration opens the week of May 4.

Product marketing has grown up. PMMs are no longer fighting to justify their existence; they’re expected to be strategic, influential, and accountable for impact. And yet, many highly capable product marketers still feel stuck: trusted to execute, but not relied on when real decisions are being made. This session will help you close that gap. Drawing on clear patterns seen across high-impact leaders, Tamara will break down the 10 habits that separate capable product marketers from indispensable ones. These habits explain why some PMMs consistently earn trust, expand their scope, and influence decisions, while others do good work that never quite compounds. You’ll learn why doing “great work” isn’t always enough, how leadership range plays a critical role in PMM growth, and which habits consistently expand a PMM’s influence over time. Key takeaways: - What actually separates capable PMMs from indispensable ones - The 10 habits that increase trust, influence, and strategic scope - How leadership range affects your impact - and where most PMMs get stuck - Why some PMM work compounds while other work quietly caps your growth - How to focus your energy on the habits that change how you’re perceived