Nate Cook is VP of Product Marketing at ABC Fitness, a global fitness software company serving more than 30k customers and 40 million members worldwide. He leads product marketing across the company's portfolio: from enterprise gym management software to boutique studio and individual trainer platforms. He has spent his career at the intersection of product marketing and go-to-market strategy, with previous roles at insightsoftware, where he worked on enterprise financial reporting and ERP integration products, and Red Hat. At ABC Fitness, Nate is building out a framework for how AI can take on real operational work inside a PMM function, from launch asset generation to research and enablement, while keeping quality and brand integrity intact. He brings a practical, execution-first lens to conversations about where AI genuinely reduces busywork versus where it adds noise, and how PMM leaders can govern its use without slowing teams down.