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Erin
Stephan
Director of Product Marketing
Aqua Security
Erin Stephan is a product marketing leader with more than 10 years of experience in cybersecurity, specializing in go-to-market strategy, positioning and messaging, product launches, sales enablement, and competitive strategy. She has built and led product marketing teams and programs that help organizations translate complex products into clear market stories and connect product investment to customer and business outcomes. Erin is passionate about advancing the craft of product marketing and preserving the strategic judgment at the heart of the function as AI changes how teams work. Her work is grounded in building stronger connections across Product, Marketing, Sales, and Customer Success to create more effective go-to-market motions. An active member of the Product Marketing Alliance community, Erin is a PMA Ambassador, was recognized as one of PMA’s Top 100 Product Marketing Influencers in 2025, and regularly contributes through writing, mentoring, and peer learning.
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27 January 2026 09:15 - 09:45
From release noise to launch seasons: Repositioning the role of PMM
Product teams are shipping faster than ever. But more releases don’t mean more launches. Treating every release like a market moment can bury PMM in execution while making the bigger product story harder to see. Join Erin Stephan to explore how to turn a rapid release cycle into unintentional launch seasons. Decide which releases deserve a bigger moment, which are better suited to targeted adoption, and when several capabilities can come together to tell a stronger story. In this session, you’ll learn how to: * Decide which releases deserve a market moment, and which don’t. * Group releases into stronger stories instead of launching feature by feature. * Use AI to take coordination work off PMM’s plate without handing over the strategic decisions. * Connect product investment to customer needs, business outcomes, and a story that holds together across the release cycle. * Apply the framework to your own product and launch cadence. You’ll leave with a practical approach for doing less launch busywork and creating more meaningful market impact.