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Andrea
Cuba
Director Product Marketing at Teaching Strategies, LLC
Teaching Strategies
Andrea Cuba is Director of Product Marketing at Teaching Strategies, the leading provider of connected early childhood solutions. She brings more than a decade of product marketing leadership across the education landscape, with roles spanning early childhood (Lillio), K-12 (WorldStrides and Envision Experience), corporate impact (EVERFI from Blackbaud), and professional associations, in organizations ranging from startups to publicly traded companies. Andrea’s work covers the full product lifecycle, from market research and product development through go-to-market, sales enablement, expansion, and retention. She believes the best product marketing earns its place in real customer conversations. Andrea holds an MBA and is a Pragmatic Certified Product Marketer. Based in Washington, DC, she loves connecting with fellow product marketers and is always up for swapping stories about what’s working (and what isn’t).
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27 January 2026 15:45 - 16:15
Panel | Why aren't you using the deck?
“It’s a great deck. We just don’t use it.” Few sentences are more frustrating for a product marketer. But what’s really behind them? In this cross-summit panel, Product Marketing Alliance and Sales Enablement Collective get specific about the gap between a deck that looks good on paper and one that earns a place in a live sales conversation. We’ll dig into where decks lose salespeople, what they actually need from them, and how PMM and enablement can build something people choose to use... not something they’re simply told to use. Come for the uncomfortable truths. Leave with a clearer view of what makes a sales deck useful.