12 June 2024 16:15 - 16:45
Hijack the funnel: Turning product launches into pipeline machines
Don't get caught with launch plans that terminate in a product page, on-demand training video, and gated whitepaper. As a product marketer, you have the skills and audience to generate demand with the best of them.
Whether it's leveraging a funding round announcement, tying your roadmap to current events, or storytelling in turbulent market winds, you can transform standard market and positioning research into rich, top-of-funnel campaigns that sales, CS, and product will adore.
Come learn what product marketing's role is in a value-selling-first world. You'll cover:
- Putting market research on tap, so your insights are always fresh
- Marrying roadmap development to your buyer's pain points (not just your user's)
- Guaranteeing market story resonance - and compelling campaign themes
- Replacing product launch processes with activations that capture attributable revenue
This one's for the marketers who are ready to take their pillars beyond ease, beauty, and scale.