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Nishant
Thacker
Vice President of Product Marketing
SAP
Nishant is a seasoned Product Marketing leader with a foundation in Computer Science and over 18 years of global experience building and scaling products across the tech industry. Experienced in operating at the intersection of Product, Engineering, Marketing, and Sales to drive category definition, accelerate go‑to‑market execution, and influence market perception. Known for partnering closely with cross‑functional leaders, from early‑stage startups to global enterprise teams, to translate complex technology into clear, compelling narratives that resonate with customers, analysts, and executives alike. Brings a pragmatic, results‑oriented approach with a strong bias toward action, collaboration, and measurable impact. Fun fact: His engineering background often means he asks “why” one too many times - and it usually pays off. His colleagues might beg to differ, though.
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17 June 2025 15:45 - 16:15
Owning the Market Narrative: How Product Marketing and Analyst Relations Win Together
Markets aren’t won with features; they’re won with narrative, credibility, and influence. Product Marketing and Analyst Relations sit at the center of all three, yet too often collaborate too late or too narrowly. This session shows how to change that. Learn how to intentionally partner with Analyst Relations to shape analyst perception, guide category conversations, and amplify product stories across the broader tech analyst ecosystem. We’ll discuss a blueprint for building early, strategic AR engagement into Product Marketing workflows - so analysts become informed allies, not just external validators. Using real examples and results, we’ll explore how this partnership drives stronger launches, clearer differentiation, and measurable business impact. Expect practical frameworks, not theory, and tactics you can put into motion immediately.