17 June 2025 15:45 - 16:15
Owning the Market Narrative: How Product Marketing and Analyst Relations Win Together
Markets aren’t won with features; they’re won with narrative, credibility, and influence. Product Marketing and Analyst Relations sit at the center of all three, yet too often collaborate too late or too narrowly.
This session shows how to change that. Learn how to intentionally partner with Analyst Relations to shape analyst perception, guide category conversations, and amplify product stories across the broader tech analyst ecosystem. We’ll discuss a blueprint for building early, strategic AR engagement into Product Marketing workflows - so analysts become informed allies, not just external validators. Using real examples and results, we’ll explore how this partnership drives stronger launches, clearer differentiation, and measurable business impact. Expect practical frameworks, not theory, and tactics you can put into motion immediately.