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Indree
Mo
Director of Product Marketing
FOX
Indree is a marketing and advertising leader with nearly 20 years of experience spanning B2C and B2B, operating at the intersection of data, technology, and storytelling. She specializes in turning complex advertising platforms into clear, differentiated positioning and messaging that drives real product understanding and adoption. As Director of Product Marketing at FOX, Indree leads go-to-market strategy for advertising solutions that bring FOX’s premium content and highly engaged fan communities to life for advertisers—delivering scalable, measurable, and privacy-safe ad experiences. Outside of work, she’s an avid traveler and home cook who rarely says no to a great cup of coffee. A native Angeleno and former NYC and London resident, she’s currently enjoying putting down roots in Seattle, exploring the Pacific Northwest, and spending time with her husband and two-year-old daughter
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17 June 2025 13:30 - 14:15
Thematic Panel - Owning the engine: PMM’s role in modern GTM strategy
This conversation tackles the central question of the summit: what does it really mean for PMM to own the GTM engine? As organisations push for repeatable growth and tighter revenue alignment, PMM is increasingly expected to move beyond launches and messaging to architect the systems, insights, and operating models that power modern GTM. In this flagship discussion, senior GTM leaders will share how PMM drives ICP strategy, competitive intelligence, cross-functional alignment, pricing influence, and performance measurement - and what it takes to scale that impact. Key learnings: - How leading organisations define and operationalise PMM’s ownership of the GTM engine - The systems, rituals, and cross-functional models that make GTM repeatable rather than reactive - What PMMs can do today to increase strategic influence and drive scalable growth