PMM Summit recap
Product Marketing Summit
Seattle 2023
Check out our highest-rated session from last year:
Refocus your ideal customer profile to win more business with Ashley Litzenberger,
Head of Segment Marketing at Lattice
Watch previous
highlights...
What marketing leadership really wants from PMMs
Ajdin Agic, CMO at Clarity AI
Product marketing: The nexus of value
Dr Christopher Wynder, Director of Product Marketing at OpenText
Scaling product marketing as a team of one — with a little help from AI
Chirag Madhrani, Director of Product Marketing at Zafin
Our Stats
25+
Speakers
150+
Attendees
80%
Senior management
100+
Companies
What our
attendees say...
Register for
Product Marketing Summit Seattle 2024
Discover other events from The Alliance and see opportunities to elevate your career.
“PMA understand what PMMs want and have built an amazing conference to match with a diverse representation of speakers, presentation formats with roundtable discussions to break up the day, it's a must attend event."
- Product Marketing Manager, Microsoft
Attendee Testimonial
Agenda
at a glance
Turn ICP insight, competitive intelligence, win/loss, and buyer research into advanced GTM systems that power positioning, pricing, roadmap decisions, and repeatable growth.
Elevating GTM
Product Marketing Manager
Get detailed playbooks to integrate AI in every stage of your workflow; from predictive customer insight to sales collateral customization.
Skip months of AI trials
Product Marketing Manager
Establish operating rhythms and decision frameworks that help PMMs influence strategy, resolve trade-offs, and lead GTM without formal authority.
Cross-functional collaboration
Product Marketing Manager
Capture the voice of your customer to create strategic messaging that maximizes competitive differentiation in crowded markets.
Messaging & positioning
Product Marketing Manager
Turn launches into continuous learning loops by diagnosing performance signals, deciding when to pivot or persist, and resetting GTM with confidence.
Launch, learn, pivot
Product Marketing Manager
Quantify PMM’s impact using KPIs that link positioning, enablement, pricing, and execution to revenue so execs simply can't ignore PMM.
Measure what drives growth
Product Marketing Manager
Watch our past
summits while you wait
With a PMA Pro+ membership you get access to every session, from every summit, forever, plus a whole lot more.
A snapshot of
our speakers...
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your brochure
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Gallery of
last year's summit
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conversation
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