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Taylor
Danna
Product Marketing Manager
LinkedIn
With over six years of experience in marketing, Taylor is passionate about creating and executing innovative brand strategies that drive customer engagement, retention, and revenue. As a product marketing manager at LinkedIn, she leverages her skills in story-telling, research, and leadership to deliver impactful insights and programs that contribute to creating an economic opportunity for every member of the global workforce.
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10 September 2024 14:30 - 15:00
Panel - From data to decisions: Leveraging win-loss in go-to-market
Your win-loss feedback can inform your go-to-market strategy if you know how to use it! In this session, you’ll hear from industry experts on how they use win-loss insights to align their revenue teams and business strategies to how buyers make decisions. Learn how these product marketers are running successful win-loss programs, getting buy-in from stakeholders, and using unbiased buyer feedback to inform product, enablement, marketing, and customer success initiatives.