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Mike
Berger
Product Marketing Expert & Founding Partner
Harmonic Message
Mike is a creative, energetic and results-oriented product marketing leader with a proven ability to build strong teams and drive growth. He has held VP of Product Marketing roles at companies such as ClickUp, SurveyMonkey, Gainsight, and Marketo.
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11 September 2024 09:45 - 10:15
The persona project playbook
The persona project playbook emerges as a comprehensive guide, presenting a systematic approach to persona development. You'll explore the iterative process of persona creation, from data gathering and synthesis to persona development, enhancing empathy, and fostering user engagement.