Madison Leonard is a seasoned SaaS growth advisor, with a wealth of experience in PLG, launching new products, and finding product-market fit. She has a proven track record of helping startups achieve sustainable growth and success, having worked with a range of companies across different stages of growth over the last ten years. Madison is recognized for her methodology of looking holistically at a business, instead of being focused on one particular department like Product or Marketing. This unique approach, combined with her extensive background with self-serve products, allows her to advise startups on a personalized path toward growth. Madison's most recent work has been in leading PLG strategy at Vanta, where she and her team built and launched a new self-service product line. Prior to this, she led marketing and user experience for a portfolio investment company, where they launched roughly 20+ apps during her tenure. She also served as the first product marketer at ClickUp, where she joined after Series A with less than 100 employees and built the processes and team from the ground up, eventually departing after Series C $4B valuation with over 1,000 employees worldwide.