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Karla
Nussbaumer
Head of Product Marketing & Customer Marketing
Nylas
Karla is a passionate and energetic leader with over 15 years of experience in sales and marketing leadership roles. She has a proven track record of leading cross-functional programs from incubation to full implementation, building high-performing teams, and driving product strategies that translate complex technologies into key business values. Specializing in APIs, telecommunications, collaboration tools, PLG, automation, and productivity solutions. Her expertise spans product launches, storytelling, and influencing product roadmaps, with a focus on empowering diverse thinkers and fostering innovation in dynamic environments.
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11 September 2024 15:00 - 15:30
From PLG pitfalls to profitable self-serve revenue
Learn how we overcame the challenges of launching our PLG approach—disrupted pipelines, lost sales momentum, and stretched budgets. Discover how we turned these setbacks into a scalable, self-serve revenue model with minimal marketing spend and low need for technical expertise or sales involvement. Product marketing was crucial in centering the user in our PLG journey through continuous experimentation, feedback loops, and data-driven insights, optimizing onboarding, enhancing user retention and upsells.