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Catie
Ivey
Chief Revenue Officer
Walnut
Catie Ivey is the CRO at Walnut, the market leader in Interactive Demos. Prior to joining Walnut, she ran revenue teams at Pendo, Demandbase, Marketo, Salesforce, and Meltwater, where she talks about getting her start as an ‘accidental salesperson’. With deep expertise in Sales and Marketing technology and a passion for B2B Sales and GTM Transformation, Catie spends a ton of her time these days working with Revenue Leaders that are on a mission to unlock the power of their products at every stage of the buyer journey. Catie is a diversity advocate and is passionate about seeing more women represented at every level of leadership across B2B tech.
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11 September 2024 10:15 - 10:45
The secret to a winning GTM motion (it's PMMs)
Running a successful go-to-market motion is a tough nut to crack. The process is complicated by messy tech stacks, complex internal processes, and the never-ending challenge of keeping teams aligned. Not to mention meeting new buyer expectations of experiencing your product firsthand, early on in the process. The secret sauce? Product marketers! You have a strategic role to play in GTM motions. In this session, you'll get a CRO's perspective on how PMMs can use an array of tools, including interactive demos, to work cross-functionally to impact your organization's bottom line.