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Rebecca

Geraghty

Vice President of Product Marketing

Publicis Media

Rebecca Geraghty is a product marketing enthusiast with a passion for communications and product demos that inspire action. Emceeing day 2 of the summit this year while visiting from her hometown of New York, she’s excited to compare perspectives with PMMs from Silicon Valley and beyond. In her decade of product marketing experience, she’s led the charge at Canon, early-stage startups, and Publicis to advance enterprise B2B solutions of hardware and software across key verticals. She is a founding member of PMA, a 2-time “Top 100 Product Marketing Influencer,” and a frequent contributor to panels, fireside chats, and podcasts – from both coasts of the US. She currently leads a team of 5 PMMs at Publicis Media.

11 June 2025 09:00 - 10:30

PMA presents: The state of product marketing in 2025 - turning insights into action

Connect with an exclusive group of PMM leader peers for expert-led morning of content, discussion, and networking. Join us as we share unpublished research on the evolving product marketing landscape to give leaders actionable insights to upskill their team and future-proof their operations. You will leave equipped with a comprehensive understanding of the changing labor market, a network of peers, and the confidence to elevate your PMM team to the next level. Here’s the topic breakdown: → Product marketing industry landscape → Team skills and knowledge gaps → Why hiring PMMs is so hard → Key challenges and how to overcome them → How Product Marketing Alliance can help

11 June 2025 13:30 - 14:00

Panel - Where does a PMM leader fit into the C-Suite?

The role of the PMM leader has become increasingly strategic, impacting product strategy, go-to-market execution, and overall business growth. But where does the PMM leader ultimately fit within the C-suite? This panel discussion brings together experienced PMM leaders and C-suite executives to explore this critical question. We'll delve into the evolving responsibilities of PMMs, discuss the impact they have on the organization, and debate the ideal organizational structure for maximizing their effectiveness. This interactive session will provide valuable insights into the path to the C-suite for aspiring PMM leaders. Key learnings: - Understand the strategic value of PMM: Hear perspectives from C-suite executives and seasoned PMM leaders on the strategic contributions of PMMs, including their role in market analysis, product positioning, and driving revenue growth. - Explore different organizational models: Discuss the various ways PMM functions can be structured within an organization, from reporting directly to the CMO or CEO to being integrated within product or sales teams, and the pros and cons of each approach. - Chart a path to the C-suite for PMMs: Gain insights into the skills, experiences, and relationships necessary for PMM leaders to ascend to the C-suite, including the importance of demonstrating business acumen, strategic thinking, and leadership capabilities.