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Olivia
McNaughten
Vice President of Marketing
GRIN
Olivia is the Director of Product Marketing at GRIN, the world’s first and leading creator management platform. Prior to joining GRIN, Olivia shaped product marketing for numerous notable SaaS startups, including Yotpo, a Forbes Cloud 100 company, and the fast-growing Fintech firm, Rho. As a half-British, half-New Zealand native, Olivia calls New York City her home. In her spare time, Olivia struggles to improve her average-at-best tennis game and hosts a dinner series for expats in NYC designed to connect Kiwis abroad. With a diverse background and passion for community building and growth, Olivia loves to connect on inclusive hiring, change management for startups, and the best Pilates studios in NYC.
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04 June 2025 13:30 - 14:15
Panel - Adapting your playbook for exec engagement for different org maturities
The mandate of a PMM leader changes fundamentally based on the maturity of the organization. In a high-growth startup, success is often defined by your ability to build a function from scratch and stay in lockstep with a founder-CEO. In the enterprise, the challenge shifts to navigating complex cross-functional silos, managing multi-layered stakeholder maps, and defending the PMM budget against competing departmental interests. This panel brings together veteran PMM leaders to discuss the nuances of executive relationships across the growth spectrum. We will explore how to pivot your leadership style as a company scales, ensuring that PMM remains a core driver of the 12-month strategy rather than being relegated to a "suport function" for Sales or Product. Key learnings will include: - Identifying the Pivot Points: Recognizing the moments when your communication and influence style must evolve to maintain C-suite buy-in. - Defending Strategic Focus: Strategies for protecting your team from "tactical creep" when shifting from generalist startup environments to specialized enterprise models. - Benchmarking Impact: How the most successful VPs of Product Marketing tailor their reporting and KPIs to resonate with different C-suite personas at different stages of growth.