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Mike
Jacobs
Former VP of Growth
Etsy
Mike Jacobs is an award-winning Brand, Growth & Product Marketing Executive with a proven track record of driving $2B+ in media investment and acquiring 100M+ customers. Mike has led full-funnel, data-driven strategies across top brands like Upside, Etsy, Netflix, Depop, Pepsi, Yahoo!, AT&T, Luxottica, BuzzFeed, SoulCycle, Viacom, and The Wall Street Journal — seamlessly blending brand and performance across channels from TV & CTV to search and social to influencer, affiliate, and OOH. Across numerous operating roles, Mike has launched products from concept to millions of users and Fortune 500 integrations, pioneered mid-funnel and influencer-driven strategies, and earned multiple industry honors including AdAge Marketers of the Year, Influencer Campaign of the Year, Graphis, Hatch, and Performance Marketing Awards. Trusted advisor to Google, Meta, McKinsey, and top PE, VC & hedge funds—helping companies scale from startup to public and beyond. He currently sits on the North America Board of the Mobile Marketing Association. Mike graduated magna cum laude and with distinction in Economics from Yale University in 3 years. He, wife Rena, daughter Molly, dog Lucy, and collection of way too many guitars split their time between the Hudson Valley & NYC's Upper West Side. Fun Fact - Mike spent several years as a professional musician.
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11 June 2025 13:30 - 14:00
Panel - Where does a PMM leader fit into the C-Suite?
The role of the PMM leader has become increasingly strategic, impacting product strategy, go-to-market execution, and overall business growth. But where does you as the PMM leader ultimately fit within the C-suite? This panel discussion brings together experienced PMM leaders and C-suite executives to explore this critical question. We'll delve into the evolving responsibilities of PMMs, discuss the impact they have on the organization, and debate the ideal organizational structure for maximizing their effectiveness. This interactive session will provide valuable insights into the path to the C-suite for aspiring PMM leaders.   Key learnings: - Understand the strategic value of PMM: Hear perspectives from C-suite executives and seasoned PMM leaders on the strategic contributions of PMMs, including their role in market analysis, product positioning, and driving revenue growth. - Explore different organizational models: Discuss the various ways PMM functions can be structured within an organization, from reporting directly to the CMO or CEO to being integrated within product or sales teams, and the pros and cons of each approach. - Chart a path to the C-suite for PMMs: Gain insights into the skills, experiences, and relationships necessary for PMM leaders to ascend to the C-suite, including the importance of demonstrating business acumen, strategic thinking, and leadership capabilities.