Former VP of Growth
Etsy
Mike Jacobs is an award-winning Brand, Growth & Product Marketing Executive with a proven track record of driving $2B+ in media investment and acquiring 100M+ customers. Mike has led full-funnel, data-driven strategies across top brands like Upside, Etsy, Netflix, Depop, Pepsi, Yahoo!, AT&T, Luxottica, BuzzFeed, SoulCycle, Viacom, and The Wall Street Journal — seamlessly blending brand and performance across channels from TV & CTV to search and social to influencer, affiliate, and OOH.
Across numerous operating roles, Mike has launched products from concept to millions of users and Fortune 500 integrations, pioneered mid-funnel and influencer-driven strategies, and earned multiple industry honors including AdAge Marketers of the Year, Influencer Campaign of the Year, Graphis, Hatch, and Performance Marketing Awards. Trusted advisor to Google, Meta, McKinsey, and top PE, VC & hedge funds—helping companies scale from startup to public and beyond. He currently sits on the North America Board of the Mobile Marketing Association.
Mike graduated magna cum laude and with distinction in Economics from Yale University in 3 years. He, wife Rena, daughter Molly, dog Lucy, and collection of way too many guitars split their time between the Hudson Valley & NYC's Upper West Side. Fun Fact - Mike spent several years as a professional musician.