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Marsha
Kim
Product Marketing Consultant
Fluvio
Marsha Kim is a product marketing leader with nine years of experience building and executing go-to-market strategy for complex, high-value solutions across healthtech, fintech, and life sciences. She has built B2B and B2B2C product marketing strategies and teams from the ground up at Unite Us, Rho, and Enable Medicine, and is known for bringing clarity to ambiguity while aligning product, sales, marketing, and executive teams around a shared narrative. Marsha began her career in strategic consulting at Trinity Life Sciences before transitioning into tech product marketing, giving her a strong foundation in cross-functional collaboration and balancing strategic vision with execution. She holds a B.A. in Public and International Affairs from Princeton University and lives in New Jersey with her husband.
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04 June 2025 14:45 - 15:15
Diagnose First, Intervene Second: Navigating Organizational Change
PMM leaders sit at the crossfunctional center of every major organizational shift, yet rarely claim a formal seat at the change management table. This session introduces a diagnostic framework built around four failure modes (understanding, belief, ability, and reinforcement) and shows how PMM leaders can identify where change is actually stalling, direct their team's effort toward the right intervention, and position their function as indispensable to transformation outcomes.