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Jodi
Innerfield
Senior Director of Product Marketing Launch Strategy
Salesforce
Jodi is an experienced product marketer and a natural storyteller. She’s built her career helping enterprises, high-growth startups, and nonprofits tell compelling stories and launch products that exceed customer expectations. Her PMM career spans content strategy, solutions marketing, GTM, product launches, messaging/positioning, and team development, including 7+ years at Salesforce. Prior to PMM, Jodi worked in film production and human resources, and attended the University of Michigan to pivot to a career in product marketing, proof that it’s a career pivot anyone can make! Outside work, Jodi is the Co-Founder and Co-Host of AP Taylor Swift, the podcast for Swifties who love to over-analyze Taylor’s lyrics; she serves on the Board of Trustees and the Board of Alumnae/I of The Masters School; acts as the Secretary for the Antidefamation League’s NextGen Advisory Board of NY/NJ; and can be found painting, writing, and tap dancing.

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11 June 2025 13:30 - 14:00
Panel - Where does a PMM leader fit into the C-Suite?
The role of the PMM leader has become increasingly strategic, impacting product strategy, go-to-market execution, and overall business growth. But where does you as the PMM leader ultimately fit within the C-suite? This panel discussion brings together experienced PMM leaders and C-suite executives to explore this critical question. We'll delve into the evolving responsibilities of PMMs, discuss the impact they have on the organization, and debate the ideal organizational structure for maximizing their effectiveness. This interactive session will provide valuable insights into the path to the C-suite for aspiring PMM leaders.   Key learnings: - Understand the strategic value of PMM: Hear perspectives from C-suite executives and seasoned PMM leaders on the strategic contributions of PMMs, including their role in market analysis, product positioning, and driving revenue growth. - Explore different organizational models: Discuss the various ways PMM functions can be structured within an organization, from reporting directly to the CMO or CEO to being integrated within product or sales teams, and the pros and cons of each approach. - Chart a path to the C-suite for PMMs: Gain insights into the skills, experiences, and relationships necessary for PMM leaders to ascend to the C-suite, including the importance of demonstrating business acumen, strategic thinking, and leadership capabilities.