Product marketing is in the middle of two crises at once: the profession is losing its sense of what it's for, and the market is losing its ability to tell anyone apart. Most of this Summit’s agenda will treat these as separate problems. They're not. They have the same root cause, and the people in this room are the only ones in their companies with the training to fix it. This session makes a case that ‘taste’ is not enough, and that you’re mistaking speed for progress. Expect to walk away with an understanding of why the execution layer of your job and the differentiation of your company's market position are eroding at the same rate and how to save yourself from yourself. The leaders who get this will spend the next three years getting unreasonably good at what AI cannot do. The rest will spend it getting marginally faster at what AI already does better. This session is for the first group.

Three topics. You choose where you go. Each roundtable is led by a practitioner who has brought a live challenge, a hard-won insight, or a question they genuinely haven't solved yet. Your job is to pick the conversation that matters most to you right now -a and get stuck in. This is peer learning at its most direct. No slides, no panels, no right answers. Just PMM leaders working through real problems together.