After all the insights from the past few sessions, the focus is now on you and your biggest leadership hurdles. A selection of the day's speakers will come back on stage to field any questions that have come up during the day, or have been on your mind since well before your morning coffee.

The role of the CMO is driven by AI automation, strategic decision-making, and the increasing complexity of the customer journey. This evolution has profound implications for PMMs, requiring them to adapt their skills and strategies to effectively collaborate with and support the modern CMO (Even when they might report into the CPO or another C-suite member). This keynote explores these changes and provides a framework for PMMs to navigate this new landscape. We will examine the key trends shaping the CMO role, discuss the implications for PMMs, and offer practical strategies for building stronger relationships and maximizing impact in this dynamic environment. Key Learnings: - Understand the changing CMO landscape - Identify the implications for PMMs - Develop strategies for maximizing PMM impact