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Cynthia
Gumbert
CMO
Litera
Cynthhia is an industry-recognized marketing and business executive dedicated to delighting customers and driving a quantitative approach to marketing results. She has a track record of exceeding growth goals for marketing and sales at both fast growing and Fortune 500 organizations. Cynthia is known for delivering the highest in industry ROI on marketing investment, driving best practices around prospect-to-sales conversion management, having a global point of view, and as an industry leader in use of marketing technology. She has led product, vertical, content, and partner marketing, as well as public and analyst relations. She also has a passion for marketing at best in class technology companies that demonstrate strong, real value while attracting a loyal and satisfied customer base.
11 June 2025 11:00 - 11:30
Beyond the CMO: Product marketing’s playbook for cross-functional influence
Product marketing doesn’t just serve the CMO—it’s a critical partner to product, sales, finance, and strategy leaders. But earning influence with cross-functional executives takes more than great decks and messaging. In this session, we’ll break down real-world examples of how product marketing can build trust, drive alignment, and deliver impact across the business. From shaping product strategy with the CPO to influencing how reps sell with the CSO, you’ll leave with proven tactics for navigating executive dynamics and making PMM an indispensable driver of company success.