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Cynthia

Gumbert

CMO

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Cynthhia is an industry-recognized marketing and business executive dedicated to delighting customers and driving a quantitative approach to marketing results. She has a track record of exceeding growth goals for marketing and sales at both fast growing and Fortune 500 organizations. Cynthia is known for delivering the highest in industry ROI on marketing investment, driving best practices around prospect-to-sales conversion management, having a global point of view, and as an industry leader in use of marketing technology. She has led product, vertical, content, and partner marketing, as well as public and analyst relations. She also has a passion for marketing at best in class technology companies that demonstrate strong, real value while attracting a loyal and satisfied customer base.

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11 June 2025 15:00 - 15:30

The evolving role of the modern CMO and what this means for PMMs

The role of the CMO is driven by AI automation, strategic decision-making, and the increasing complexity of the customer journey. This evolution has profound implications for PMMs, requiring them to adapt their skills and strategies to effectively collaborate with and support the modern CMO (Even when they might report into the CPO or another C-suite member). This keynote explores these changes and provides a framework for PMMs to navigate this new landscape. We will examine the key trends shaping the CMO role, discuss the implications for PMMs, and offer practical strategies for building stronger relationships and maximizing impact in this dynamic environment. Key Learnings: - Understand the changing CMO landscape - Identify the implications for PMMs - Develop strategies for maximizing PMM impact