Why PMM’s biggest credibility problem is that we don’t actually know what buyers believe, and what to do about it.

High-performing PMM teams don’t happen by accident — they’re built intentionally. This roundtable is a chance to hear what other PMM leaders are doing to develop their teams, support growth, and keep great talent. You’ll join a small-table discussion led by experienced PMM leaders, with plenty of time to swap ideas, compare what’s working, and learn from each other. At the end, each table will share the best takeaways and tactics back with the room. We’ll cover topics like: - How teams are supporting ongoing learning without overwhelming people - Simple mentorship models that actually work (and don’t require tons of admin) - What leaders are doing to keep PMMs engaged, growing, and excited to stay Come ready to participate — you’ll leave with practical ideas you can bring back to your team, and a clearer sense of what “great” looks like right now.