In this session, we’ll dive into the exciting launch of IgniteTM, the software development kit (SDK) designed to transform how clients build integrated, fully customizable fan app experiences and drive revenue. From identifying its unique value proposition to orchestrating a seamless, cross-functional launch, we managed tight product timelines and worked closely with senior stakeholders. Learn how we crafted a compelling brand identity and rallied the organization for this first-of-its-kind product,