Competitive intelligence is no longer a luxury, but a necessity for businesses striving for market leadership. This session provides a practical framework for PMM leaders to cultivate a competitive mindset within their teams. We'll explore how to build a robust competitive intelligence program, empowering your team to proactively identify threats and opportunities, and ultimately drive product strategy and marketing execution that sets you apart from the competition. This session will equip you with the tools and strategies to not just react to the market, but to shape it. Key learnings: - Establish a structured competitive intelligence framework - Foster a competitive culture within your PMM organization - Leverage competitive intelligence for strategic advantage