Salma Madwar is a skilled product marketer with expertise in crafting impactful messaging, positioning, and customer insights. Currently a member of Product Marketing Alliance, she has driven growth through strategic campaigns at Uscreen and honed her analytical skills in market intelligence roles. Salma holds an MSc in Economic History from LSE and a BSc in Managerial Economics from Bentley University. Based in Dubai, she’s passionate about aligning product benefits with customer needs.