In the fast-paced world of developer marketing, delivering the right message to the right audience is critical, but messaging to developers requires a different approach than traditional marketing. Developers are a technically savvy audience who value clarity, precision, and usefulness over broad, fluffy marketing language. In this keynote, we'll explore the key strategies for crafting compelling messages that resonate with developers, focusing on how to maintain a technical focus while still driving engagement and adoption. We'll cover the language, content, and channels that are most effective for developer messaging, and discuss how to address their unique pain points and needs with authenticity. Key takeaways: - How to tailor your messaging to resonate with technically-minded developers - Best practices for communicating product value without oversimplifying or overloading - How to leverage developer-friendly content formats (e.g., docs, tutorials, API guides) - Effective channels and platforms for delivering technical messages to developers - How to build a long-term relationship through authentic, value-driven messaging