What if AI could transform every aspect of your marketing—not just as a tool, but as your strategic partner that amplifies impact across your entire operation? Inovalon's marketing team cracked the code by starting with real business problems and weaving AI into practical solutions that actually work. Using their messaging transformation as a case study, they'll show you how they supercharged Emma Stratton's "Make it Punchy" framework with custom AI agents that grade, guide, and gamify quality—freeing marketers to focus on strategy and creativity instead of endless review cycles. But that's just the beginning. This session cuts through the AI hype to reveal a systematic approach for embedding AI into any marketing process: - The messaging breakthrough: How AI-powered grading transformed messaging and storytelling creation from chore to competitive advantage - Beyond messaging: AI-powered personas, automated content optimization, and other game-changing applications - The practical framework: Start with business problems, then weave in AI—not the other way around - Human-AI partnership: Keep humans in the loop at the right places, at the right times Walk away with the exact methodology for turning AI from buzzword to your most valuable marketing ally. You'll see real examples, get actionable frameworks, and learn how to identify AI opportunities across your entire marketing operation.