It's time to put your pens down and become part of the discussion. Select the topic that you want to discuss, take part in the conversation, share your challenges and find real solutions that you can implement right away. Each roundtable session will be led by an industry expert and centered around candid, peer-driven discussions. Topics include: - Handling customer churn: identifying early warning signs of churn and implementing strategies to retain at-risk customers - Building an advocacy program from scratch - Coaching/career development - Using the power of AI and automation to personalise your customer journey at key touch points - Unlocking more value from customer programs by prioritising segmentation - Gathering and implementing customer-driven feedback across cross-functional teams - Running successful customer events; CABs, user groups etc. We'll close the session with a brief round robin so each group can share their most interesting talking points and takeaways with the rest of the summit audience.

Customer journeys don’t end at activation. In this session, we’ll unpack strategies for mapping the full lifecycle—driving product adoption, usage expansion, and renewal readiness at every stage. You’ll learn how to apply segmentation, personalized engagement, and timely value reinforcement to keep customers on a positive trajectory long after they’ve signed the contract.